Each one plans a lot. From there it is ordinary shots, takes and winners, so anything can be rendered again and anything can be reviewed. The studio decides what it asks you for and what shape the shot list arrives in; everything after that is the same product.
Marketing
Product in, shot list out. A brief becomes an ordinary lot. Every shot re-renderable on its own, variant-testable, and reviewable by a client.
UGC Factory
The script is the ad. A structure, a hook and a line per beat.
Explainer
The script is the spine. The pictures illustrate the sentences rather than the other way round, and the voice is mixed on afterwards for nothing.
Photodump
One person, a whole camera roll. A reference photo, an aesthetic and a setting become a set of candid stills, portraits, fit-checks, details, walk-aways. That read as one day photographed, not one prompt repeated.
Influencer
A person who does not exist, cast on purpose. A character sheet composes one clean reference plate.
Faceless
An episode a week, nobody on camera. A structure, a topic and your lines become one vertical episode: stills the assembly animates, one voice over them, the words burned on the voice's own clock.
Which one to reach for
The question that decides it is what you have, not what you want. A product with photography is Marketing. A person who has to say something is UGC. An argument that needs illustrating is Explainer. A set of stills that should read as one day is Photodump. A face you intend to keep across many posts is Influencer. A brand that posts an episode a week with nobody on camera is Faceless.
None of them locks you in. A lot is a shot list once it exists, whichever room planned it, and everything else in the product treats it identically.